Reef The Lost Cauze is a Philadelphia mic-slayer on a mission. While
some emcees are strictly studio, and others are basic battle cats,
Reef brings well-rounded talent to the table with formidable stage
presence, strong song-writing skills, and ferocious freestyle ability.
His bold new solo album, Feast Or Famine , will be released September
20th on Good Hands/Eastern Conference. On the same date, Reef will
make even more impact with the release of the Army Of The Pharoahs
LP, a collaborative effort with emcees Vinnie Paz, 7L and Esoteric,
Outerspace, Chief Kamachi, Apathy, Celph Titled, King Syze, Des
Devious, and Faez One. He is in the midst of planning some promotional
touring in support of both projects.
After terrorizing contestants in battles in 2003 and 2004, Reef
claimed the title of Grand Champion at New York's famed End Of The
Weak emcee challenge earlier this year. Shortly thereafter, his
Philly crew JuJu Mob released the album Black Candles to a wealth
of praise from critics. Reef is preparing to release his own mixtape
for the streets this August, in conjunction with the release of
the first single, “Fair Ones” featuring Sean Price, from his upcoming
Feast Or Famine LP. Needless to say, Reef The Lost Cauze is on the
path to becoming one of Hip Hop's true greats.
Having spent a great deal of his childhood acting in plays and performing,
Reef fell in love with Hip Hop at the age of eight and has been
rhyming ever since. By the time he reached high school, he had earned
a reputation as a deadly battle emcee, jumping in any and every
cipher he came across. It was not until he was accepted into Philadelphia's
University of the Arts on a film scholarship that he began to visualize
a serious career on the mic. He began to hone his songwriting skills,
and worked on perfecting his stage shows.
Realizing that he had found his true calling, Reef dropped out of
college at age 19 to focus on his music. He linked up with Philadelphia
producer Sleep E early in 2002 to begin recording his first solo
project, The High Life . The 10-track album opened doors for Reef,
and he began performing at area clubs, generating praise from fans
and media alike.
In February 2003 Reef released Invisible Empire , an 18-track album
that he distributed himself by way of a national schedule of shows.
He won the Mic Check Battle in Philadelphia in 2003, after which
he traveled to Oakland, California to take 2nd place in the Blaze
Freestyle Battle. Titles and accolades aside, Reef describes the
first year of his recording career as a time of growth, both professionally
and personally. “Life experience really came about in my writing,”
he says. “I was comfortable with reaching beyond being simply an
emcee and becoming a musician. I really wanted to take chances and
play around with rhythm and flow - I lost all fear. The High Life
was very basic as far song concepts, whereas with Invisible Empire
I was very aware of the importance of dope, full beats. The second
album brought out my thoughts and observations, and it erased a
lot of things I had pent up inside.”
Reef took his freestyle skills to another level early in 2004 with
a rousing performance at Beat Society's production competition in
New York, and a fierce win in the Riddle Records Mic Check Battle.
He was also the End Of The Weak Challenge Champion at the Rock Steady
Crew 27th Anniversary in July 2004. Mindful of his stunning battle
prowess, Reef places a determined emphasis on balance with his songwriting
and performance abilities. “I love the rush of the crowd,” he explains.
“I love to be on stage and have a place full of strangers be amazed
at what I'm saying, but battling doesn't excite me as an artist.
It's a part of the culture, and it was always a way to get your
reputation up and sharpen your skills. If you compare me in a battle
to my being on stage at a show, it is two different energies. I'm
much more at home and relaxed on stage performing my music.”
Reef has put a lot of his life and business experiences into his
Feast or Famine project, and his range of expression will allow
fans the opportunity to truly identify with him. “This album is
me at the top of my game,” says Reef. “I know who I am as a person,
but more importantly as an artist - I feel like a pro this time
around. The beats are more sonic, and although the mood is a little
darker than my first two projects, the songs have a universal appeal
that everyone will be able to relate to.”
Reef's talent can easily take him back to his roots of film and
acting, and he has plans to forge ahead into career management for
the generation of artists after him. As he grows in the world of
entertainment, it is certain that Reef The Lost Cauze won't get
lost in the shuffle.