Deniro was born in the South Bronx, in July 1982. He discovered his love for hip-hop at the age of 10. As he began writing his own rhymes he was influenced to do so by rappers like the Notorious B.I.G, Big Daddy Kane, Snoop Dogg, Jadakiss, Nas and Jay-Z. He perfected his craft on the corners of East 174th street in his South Bronx neighborhood. Realizing what it took to make it in the rap game, he started to make his rounds on neighborhood mixtapes; rapping on whatever beats he could find.

   Once the tapes circulated, people started to notice the same thing he thought- he was taking his talent to the next level. Deniro's trademarks are his ferocious flow, heavy word-play, keen personality and slick metaphors. Being able to write songs is what really sets Deniro apart from other up and coming rappers, impressing industry insiders, artist and multi-platinum producers alike. After growing tired of looking for production to rap over Deniro started making his own. Inspired and influenced by the likes of The Neptunes, Timbaland, Swizz Beatz and Dr Dre, Deniro formulated his own production sound. Mixing hard drums, synth sounds and heavy bass lines, Deniro has created a backdrop that the hip-hop industry has yet to experience. When he started to produce for himself as well as other artists this made him become more involved with the direction of his music not only lyrically, but also from a producers standpoint.

   Along with rapping and producing came recording and engineering his own albums. The frustration of doing all of this alone made him seasoned for the grind of the rap game. Gradually this progression in his career caused Deniro to be more focused on getting a recording deal for his Arsun Records imprint, which was founded in the summer of 2000. Deniro is poised to bring the crown back to The Bronx. With more than 10 albums worth of music, the streets and superstar quality music behind him , it's just a matter of time before he is no longer the best kept secret in the rap game.